XO (also known as XO Records) is a Canadian record label co-founded by singer The Weeknd, his creative director La Mar Taylor and his manager Amir "Cash" Esmailian. As of 2012, it operates as a subsidiary of, and is distributed through, Universal Music Group's Republic Records. The label's current acts include The Weeknd, Belly, Nav, 88Glam, and Black Atlass. The label has had six projects debut at number one on the Billboard 200: Beauty Behind The Madness, Starboy, My Dear Melancholy, Bad Habits, After Hours and Good Intentions, with the latter two both achieving this in the first half of 2020.